Archive for the ‘Travel’ Category

Yet another fatalist Pall Mall couple

20160206_191109The couples Pall Mall campaign persists across one of only two European  tobacco-friendly advertising countries, Germany (the other being Bulgaria, it seems). The latest example is compelling (left). Bearded man holding cigarette, woman with an eye partially closed tugging his hair with the tagline translating as ‘good moments savoured for longer’ (because the sticks themselves are longer than normal). She is really saying, I sense, “stop smoking and shave otherwise…” Before you know it, he’s in the cancer clinic.

Lucky Strike for every bag

20160121_194708One for the women, maybe? So you are going out all dressed up and fit for an evening of gossip (Tratsch) only to find that your cigarettes will not fit into your clutch bag. What do you do? Thank goodness for Lucky Strike. Those wonderfully innovative people who work there have found a way of making them smaller – or ‘resized’ – perfect for your clutch bag. With added flow filter, of course. Death does not get better than this.

L&M advise on home contents disposal

20160118_073103Well here is the latest L&M advertising masterpiece. Couple sat on the floor in a room with no furniture. An open fire and mantlepiece with a couple of glasses of wine on it have been sketched in using some insipid brown colour for some reason.

It looks to me that the couple have sold all of their possessions in order either to feed their nicotine habit or, as is more likely, they have some terminal illness which means possessions are superfluous. They fondly think about the good times before L&M.

Should I admire Jacob Rees-Mogg?

Mhairi_BlackLast week I was driving to work listening to BBC Radio 4’s Woman’s Hour. Jenny Murray, the programme’s avuncular anchor, was interviewing the 21 year old Scottish MP, Mhairi Black (left). It was a general discussion about policy, life, MPing, etc. She made her maiden speech in parliament on 14 July 2015 and was roundly lauded for it, despite having broken the protocol that maiden speeches should be largely apolitical.

It transpires, however, that Ms Black is an admirer of Jacob Rees-Mogg, Conservative MP for North East Somerset. This is not someone that is at the top of one’s list for admiration. I find him extremely divisive and not a little annoying. But listening to the interview a seed of doubt was implanted in my brain. Ms Black said that although she fundamentally disagreed with him he was a) very polite to her and b) articulate such that he would always give a reason for his position (something which I would have thought was true of all MPs, but seemingly not).

Oh dear! Should I now reconsider my feelings towards Mr Rees-Mogg (below right)? Fortunately, to the rescue, came today’s edition of the Radio 4 Sunday morning magazine programme, Broadcasting House, for which he was a guest newspaper reviewer (along with former Business Secretary, Vince Cable and Hon_Jacob_Rees-Mogg_MPShelagh Fogerty, a radio presenter in London). They were discussing privatisation, and in particular the privatisation of Channel 4 Television. Cable argued that privatisation would undermine its public service ethos, particularly its flagship news programme, Channel 4 News.

And so Mr Rees-Mogg did what he does best, plausibly lie. First, he said that there are many private-sector news outlets that have high journalistic integrity. Hence Cable’s argument was not valid. He must have been thinking about Sky News and the integrity of Rupert Murdoch’s unimpeachable global news empire. He then went on to say that there should be a management buy-out; seemingly the best of both worlds, a privatised broadcaster with the existing management’s public service broadcasting ethos.

Now I have spent a good part of my life studying privatisation (UK bus and rail industry). In both of these cases, management buy-outs were seen as good options. Many of the former national bus company regional operators were transferred to the private sector by means of management buy-outs. The same is true of railway franchises. But where are they now? The bus and rail industries in the UK are dominated by large – increasingly international – conglomerates. One of the exemplar management buy-outs in the rail industry, Chiltern Railways (operating trains out of London’s Marylebone Station) held out for 6 years before finally succumbing to corporate ownership. It is currently owned by Deutsche Bahn, the German national railway operator. A few bus companies still hold out. In my home town of Hull, East Yorkshire Motor Services remains stubbornly independent. I cannot think of many more.

The point is Mr Rees-Mogg, management buy-outs are simply a means for corporations to access strategic assets at probably a little more than they were originally purchased by incumbent managements. The best way to protect strategic assets from corporations – if this is a desirable objective – is to keep them publicly owned. In this I include housing (wholesale transfer of public housing and right to buy). Mr Rees-Mogg is deliberately specious. He needed to be challenged on his plausibility. He was unfortunately deemed to be presenting a plausible argument. Speciousness is a deeply unadmirable trait.

Pics: Mhairi Black – SNP (through Wikipedia)

Jacob Rees-Mogg – LadyGeekTVFlickr

Filtered French chic

20151220_183240It’s all in the filters at the moment. The delivery of carcinogens to willing humans takes great scientific endeavour. The current JSP campaign in Germany leads on this and takes on Lucky Strike and Marlboro whose new filter, Advance, is advertised to build anticipation as if it was a Star Wars film (“Are you ready for Advance?).

I apologise for the poor quality of this picture – it was taken at night across a railway platform. However, “Qualität die sich lassen kann” loosely translates as “allow yourself quality” coupled with “Jetzt mit festerem Filter” earns the ad agency its fee. And the smoker cancer.

Thank goodness, then, for the creativity of Gauloises’ ad agency. Vive le 20151205_230107Moment has the obligatory bearded man in a tuxedo, stylishly arriving at some gig with his bicycle slung over his shoulder (easier to ride, I would have thought). “Enzigartiger Stil, grossartiger geschmack. Meine Wahl” reads as “Unique style, great taste. My choice”. How clever is that; I mean, what a fantastic play on the concept of style? So cool.

By the way, just behind the door is the Grim Reaper.

B&H marketers seem to go to the wrong gigs

20151107_184144It seems to me that only at truly awful gigs is it better to stand outside with a bunch of nicotine addicts rather than enjoy to music of a live band. And even then I am not sure. Seemingly not in B&H world (left). The caption reads “Inside plays the band. Outside the music”. Essentially, spending time with/being ignored by (as the woman seems to be) two unshaven men is better than watching Richard Hawley, for example. I think not.

New death delivery method

download_20151017_132306I wish I was as advanced as the product developers at Marlboro (bottom rigtht) and Lucky Strike (left). Is this the innovation equivalent of vinyl to cassette in the music industry (i.e. not really)? So, there are new filters on the market delivering “a cleaner taste” (Marlboro does not even bother to accommodate the language of the smoker, in this case German) and mildness through a “new flow filter” (Lucky Strike).

It does seem that the designers of the Marlboro poster did not trial it properly. On this example, if thedownload_20151017_132325 poster is not perfectly pasted on the billboard, it does not matter how advanced the filter, the cigarette itself seems a shade, what can I say, bent. Never mind, advanced cigarettes are just as effective at delivering death as their predecessors.

Never smart, always square

download_20151015_195824Talking of John Player, here’s the latest offering from the JPS brand’s autumn campaign. As if smoking is not enough of a death wish, this bloke (wearing his suit and satchel) is smoking whilst on a skateboard on a busy road probably following lots of VW diesel cars just to show how cool he is. To make matters even worse for the brand, its own strapline is “Born that way…”  Indeed!

Time to argue

20151005_072934I remember many years ago when I first went to Northern College in Barnsley in the early 1980s, many of the students smoked in class. This was allowed, at least for the first year of my studies. Bizarre to think about it now. One of the favourite brands at that time was John Player Superkings. Super meant, very large. As a consequence, they took longer for the smoker to finish. This enabled us passive smokers, more free pleasure.

Pall Mall seems to be visiting the past with a series of advertisement posters in Germany for their equivalent brand, Extra Cut (above left). The strapline translates, I think, as “about the taste, we can argue for longer”. Though the extremely intelligent and witty people at the ad agency don’t really think that the couple in the picture are arguing about the taste. One can tell by the expressions on their faces, I think. He’s just being a cad. She’s having a fag because he’s a cad. Never mind, there is always death to look forward to. That will give them something to argue about. Not much pleasure there.

L&M beach women

2015-07-25 00.52.47The L&M brand is the summer winner in German cigarette advertising. Munich is blanketed with this idyllic image of four women enjoying the beach, two of whom are smoking. What can one say about the strapline? “Without extras and everything inclusive”, including chronic disease. Enjoy the peace and inclusivity whilst you can, I say.